{"product_id":"the-matcha-tin-can-the-enthusiast-50grams","title":"The Matcha Tin Can: The Enthusiast (30grams)","description":"\u003cp\u003e\u003cstrong\u003eHarvest:\u003c\/strong\u003e 1st Harvest\u003cbr\u003e\u003cstrong\u003eCultivar:\u003c\/strong\u003e Single Cultivar · Yabukita\u003cbr\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Uji, Japan\u003c\/p\u003e\n\u003cp\u003eTHE ENTHUSIAST is a \u003cstrong\u003esingle-cultivar matcha\u003c\/strong\u003e, made exclusively from \u003cstrong\u003eYabukita\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eRather than combining multiple cultivars, a single-cultivar profile lets you experience the character of Yabukita more directly.\u003c\/p\u003e\n\u003cp\u003eWith its \u003cstrong\u003e1st Harvest\u003c\/strong\u003e from \u003cstrong\u003eUji, Japan\u003c\/strong\u003e, THE ENTHUSIAST offers a focused expression for those who are beginning to pay closer attention to what's in their cup.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eTHE PROFILE\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eUMAMI INTENSITY\u003c\/strong\u003e\u003cbr\u003e★★★★☆\u003cbr\u003eMedium–High\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSWEETNESS\u003c\/strong\u003e\u003cbr\u003e★★☆☆☆\u003cbr\u003eLow\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBITTERNESS\u003c\/strong\u003e\u003cbr\u003e★☆☆☆☆\u003cbr\u003eVery Low\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eASTRINGENCY\u003c\/strong\u003e\u003cbr\u003e★☆☆☆☆\u003cbr\u003eVery Low\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBODY\u003c\/strong\u003e\u003cbr\u003eCreamy · Silky\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFINISH\u003c\/strong\u003e\u003cbr\u003eWell Balanced · Gentle Sweetness · Rounded Umami\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWHAT IT TASTES LIKE\u003c\/h2\u003e\n\u003cp\u003eTHE ENTHUSIAST brings together \u003cstrong\u003emedium-high umami\u003c\/strong\u003e, a creamy and silky body, and remarkably low bitterness and astringency.\u003c\/p\u003e\n\u003cp\u003eIt's smooth and composed, with a rounded umami character that doesn't overpower the palate.\u003c\/p\u003e\n\u003cp\u003eThe finish is \u003cstrong\u003ewell balanced\u003c\/strong\u003e, with gentle sweetness and a rounded umami note that keeps you coming back for another sip.\u003c\/p\u003e\n\u003cp\u003eThink:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ecreamy → silky → rounded umami → gentle sweetness\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt's refined enough to notice.\u003c\/p\u003e\n\u003cp\u003eEasy enough to enjoy every day.\u003c\/p\u003e\n\u003cp\u003eAnd just interesting enough to make you want to know more.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eWHO IS THE ENTHUSIAST?\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eFor the ones who are getting into it.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe ones with a favorite café.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eThe ones who definitely have opinions.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTHE ENTHUSIAST is for matcha drinkers who have moved beyond simply trying matcha and are starting to develop their own palate.\u003c\/p\u003e\n\u003cp\u003eYou might be someone who:\u003c\/p\u003e\n\u003cp\u003e• Has a favorite matcha café\u003cbr\u003e• Owns their own whisk\u003cbr\u003e• Has strong opinions about matcha\u003cbr\u003e• Starts noticing differences between matcha profiles\u003cbr\u003e• Enjoys trying different cafés and Japanese teas\u003cbr\u003e• Wants to understand what makes a matcha special\u003cbr\u003e• Is beginning to figure out exactly what they like\u003c\/p\u003e\n\u003cp\u003eYou came for the matcha.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNow you're going down the rabbit hole.\u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eHOW TO EXPERIENCE IT\u003c\/h2\u003e\n\u003cp\u003eFor the full experience, try THE ENTHUSIAST traditionally with water before adding milk or sweeteners.\u003c\/p\u003e\n\u003cp\u003eKeep your preparation consistent and give the matcha your attention.\u003c\/p\u003e\n\u003cp\u003eLook for:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAROMA\u003c\/strong\u003e\u003cbr\u003eWhat do you notice before tasting?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTEXTURE\u003c\/strong\u003e\u003cbr\u003eNotice the creamy, silky body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUMAMI\u003c\/strong\u003e\u003cbr\u003ePay attention to the rounded, medium-high umami character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBALANCE\u003c\/strong\u003e\u003cbr\u003eNotice how the low bitterness and astringency contribute to the smooth experience.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFINISH\u003c\/strong\u003e\u003cbr\u003eLook for the gentle sweetness and rounded umami.\u003c\/p\u003e\n\u003cp\u003eThen compare it with another matcha.\u003c\/p\u003e\n\u003cp\u003eThat's when you start noticing the details.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eNET WEIGHT \u0026amp; PACKING\u003c\/h2\u003e\n\u003cp\u003eEach individual matcha can contains:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNET WT. 30 g\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEvery can is individually packed with \u003cstrong\u003e30 grams net weight of matcha powder at the OH HEY THERE Ceremony facility\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eThe declared \u003cstrong\u003e30g net weight\u003c\/strong\u003e refers to the matcha powder contained inside the can and excludes packaging materials.\u003c\/p\u003e","brand":"OH HEY THERE","offers":[{"title":"Default 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